Purito sunscreen drama1/22/2024 And then its actual UV protection levels came into question. Purito’s Centella Green Level Unscented Sun seemed to fit those needs, and plenty of people in the Asian skincare community embraced it. What this means is that a “clean” sunscreen with decent cosmetic elegance and high UV protection is in high demand. The equivalent dosage in topical application on humans “would take applying sunscreen all over the entire body every day for 70 years.” People also worry about claims that certain UV filters are “hormone disruptors,” generally unaware that the rat study most commonly cited in support of these claims involved rats being forced to ingest a massive amount of oxybenzone over the course of four days. People worry about the ethics of it thanks to concerns that some UV filters may contribute to coral reef bleaching, which chemistry PhD and skincare science educator Michelle Wong examines and concludes to be overblown. Sunscreen is a perennial hot topic in clean beauty circles. So far, the strategy has seemed to resonate well with their customers. Their website touts their cruelty-free and “vegan-friendly” status, their sustainable packaging choices and ongoing donations to a South Korean environmentalist organization, and their use of “safe and clean ingredients FREE of parabens, sulfates, synthetic fragrances & dyes, phenoxyethanol, triethanolamine.” In short, they’ve worked hard to hit the most popular notes in the clean beauty repertoire. South Korean skincare brand Purito has amassed a loyal following of international fans–79K on their official Instagram account as of today–in part thanks to their positioning as “clean” K-beauty. Purito, clean beauty, and the SPF problem And the current controversy over the Purito Centella Green Level Unscented Sun sunscreen is a serious one indeed. Serious issues deserve serious consideration and serious responses, not hot takes and snap judgments. I’ve been sitting on this for about 24 hours now.
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